Ya, I said it all the time.
“My people aren’t buyers!”
“My people are freebie seekers!”
“My people won’t buy anything from me!”
Until they did. In fact, when my people did buy…they bought a lot and they came back and bought more.
What is the Secret to Social Selling?
It really comes down to a good match from a trusted source.
So, if you are a trusted source and you find something that is a good match for your follower, reader, community…BOOM!
{Watch the sales fly}
I Bet I Can Make You NOT Buy From Me
Let’s look at it in reverse…
1. Lie, Cheat & Steal on the Internet
Yep, if I suck online and don’t establish a connection or trust with you…then guess what? You aren’t going to buy anything from me.
2. Bad Product Match
Let’s say I sell a product that is ahhhhhmazing…
- It has 100% proven track record – it works for EVERY ONE.
- It is faster than every competitor – on average it works in 2 days when every competitive product takes 5 days to work.
- It is cheaper than all the competition.
- My product is super easy to understand in less than a minute unlike the competition.
- This product is available to you right now without any shipping charges or hassle.
- All your friends are going to envy you when you have this product.
Are you in? I mean, I have a pretty amazing product. Really, one of the best products in the entire world with a flawless track record.
Oh, did I mention it is a potty training product?
If you don’t have a 2 year old at home right now in the throws of potty training then it really doesn’t matter how amazing my product is.
I would even dare to say that there is nothing on earth I could say that would convince you to buy my product.
3. You Don’t Know I Sell This Product
THIS.
THIS.
There is absolutely no way for someone to buy something they don’t know you sell.
“I posted on FB!” <–look at the reach on that post, my bet is that less than 1% of your followers saw it.
“I wrote about it on my blog!” <–open Google Analytics for the hard truth of how many eyeballs saw it.
“I put it in my email newsletter!” <–check your open rate and click through rate.
4. You Don’t Have Enough Information to Buy
I have the perfect product for you. You know I sell a product but you don’t see how it will solve YOUR problem.
- You might see it works for others, but think it won’t work for you.
- You might not understand how it works.
- You might have tried to buy it but couldn’t get the information to seal the deal.
- You might have forgotten because it didn’t have the urgency you needed to take action.
I think that one of the reasons why the rule of 7’s works is because it helps solve the “not enough information” to buy…
The Rule of 7
The Rule of Seven was first introduced…by Dr. Jeffrey Lant nearly 40 years ago. By definition, the rule implies that in order to do business with somebody, a series of contacts need to be exercised before your prospect begins to feel comfortable with you. Seven contacts over an eighteen-month period is suggested.
–Mike Marchev
The Rule of 7 is often mis-interpreted to mean that someone needs to see something 7 times which is a good start, but if you look deeper at the actual rule it indicates that 7 personal connections over an extended period of time is actually what is needed.
Rule of 7 Goes Online
So what does that mean for social selling? Well, 7 connections means you are going to have to present your product in different PERSONABLE ways to the same people over time.
And it also means no more complaining about your people not being buyers until you do…
[To be continued]P.S. If you want a shortcut to digital product making and more being yelled at by Holly, then check out Bizzy.ai. <–Digital product making is too hard and Bizzy makes it simple.
“You Need a Product”