Are you ready to work with brands, but afraid that you’re just one in a million of all the bloggers out there? Ready to stand out and become one of the few who create a long lasting relationship with the brands that you love? These 5 ways will show you how to stand out to your favorite brands.
Have you ever noticed that you can tell what brand a product is even before you might be able to read the label? Brands work hard to make their logos and packaging recognizable. I can spot Lipton tea a mile away on the shelf because of its gold packaging.
As bloggers and influencers, we need to do the same if we want to be able to monetize our sites. There are specific areas that we need to focus. For one, it’s important that our profile pictures are the same across social media. Your audience will learn to trust your face so make sure to have an up to date profile picture that is consistent across social media. Your fonts and images make a difference as well. I want my audience to be able to recognize my pins without needing to see JennyMelrose.com in the corner of my images. Brands want to work with influencers who have their own unique brand because it shows that you take yourself seriously and see yourself as a business.
Many bloggers talk about their traffic or social media numbers as the ultimate reason for brands to work with them. Here’s the problem, if you don’t turn those initial visits into consistent readers then what happens when there’s an algorithm change or a platform disappears? You want your audience to feel connected to you. If you can have one platform where your audience really engages, that is worth more than hundreds of thousands of followers that are one and dones.
Having an audience that engages is having an audience that trusts you. They’re interested in what you have to say and the products that you use. Think about your close friends and family, don’t you often buy products because they rave about them? If your audience trusts you like a friend then they are likely to purchase the products that you rave about, which is huge for a brand.
Every person has their own unique voice and gifts. That voice is where your influence lies. It is who you are able to connect to. My lifestyle site is meant for busy parents that want to create something quick and easy for their families. There’s a reason for that. It’s because that’s my life! My influence lies within the power of who I am and how others can relate to me. You have to know where your influence lies. If it’s in creating DIY beauty products that are eco-friendly and all natural then go with it! You have to know where your influence lies so that the brand can determine if you’re a good match for them. The comfort food blogger is most likely not the best match for someone like Weight Watchers.
Knowing your influence and then having the confidence to act on that influence are two different things. Too often we question ourselves. We ask ourselves, “Who am I to reach out to or do …..” Stop that! You are holding yourself back. Each and every one of us is born with a superhero-like gift. It’s just a matter of recognizing and refining that gift and then having the confidence to share it. Once you do, there will be no stopping you!
All of these four traits lead up to you introducing yourself. You can be the most successful influencer in the world and no one would know if you don’t take the initiative and reach out. Be sure to grab my 9-Point Pitch Checklist so that you can reach out with confidence. The great thing is that if you have determined traits one through four exist in you then trait five only makes sense. It doesn’t have to be as hard as you might think either. I have a 10-Day Pitch Perfect Challenge that walks you through who to reach out to and what to say. You can join HERE.
Take charge of your influence and stand out! Brands want to work with influencers that understand their value so let me guide you to find the right brands with my Challenge.
Jenny is a former inner city school district reading specialist that “retired” from teaching after replacing her teaching income with her blogging income from her lifestyle site, The Melrose Family. Jenny worked hard to set her site and her influence apart so that brands sought her out to work with her. She went from having an empty editorial calendar to one that was full three months in advance and needing to turn down some opportunities. As a former teacher it is her passion to teach bloggers how to do the same, which is why she created JennyMelrose.com. A site for helping influencers and entrepreneurs grow their businesses.
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