All posts by Jenny Melrose

Elements of a Converting Media Kit

Elements of a Converting Media Kit

Is the time right for you to create a media kit for your online business?  A media kit is similar to a resume in that it puts forth your strengths and is a brief introduction to you and your business.  In order for a media kit to convert, there are specific elements it needs to […]

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Elements of a converting sales funnel

Elements of a Converting Sales Funnel

I could probably talk for hours about sales funnels and it seems like so could everyone else, but they don’t need to be so difficult.  You might even have one already in place and you didn’t create it strategically.  The great part is that every sales funnel will look different depending upon your goal at […]

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Why Challenges work to Grow Your Email List

Why Challenges Work to Grow your Email List

Are you looking to grow your email list?  In order to grow a profitable email list, it needs to be targeted.  You want a list that engages with your content and will easily become possible customers of your products or products that you recommend down the road.  Challenges are a great way to grow a […]

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Entrepreneur Mindset

Don’t be Afraid to Pivot: An Entrepreneur Mindset

Businesses today have changed – everyone is online.  Consequently, the entrepreneur mindset is one that has a tendency to bounce around like a ping-pong ball. This is not our fault considering that we have to keep up with all of the latest trends on social media while running a profitable business.  One of the greatest […]

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Biggest Mistakes Bloggers Make when working with brands

Biggest Mistakes when Working with Brands

One of the ways that I diversify my income from my lifestyle blog, The Melrose Family, is that I work with brands to create sponsored content.  Working with brands has made a huge impact on my income over the past two years.  It went from being 25% to consistently 50% and some months as high […]

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